The Port Authority
The Port Authority of New York and New Jersey is infamous for its out-of-date facilities. So once the new and improved LaGuardia and JFK were unveiled, we had to spread the word. With OOH installations, we showed how the new renovations were pleasing some of the most brutally honest people in the world, New Yorkers.
And the Port Authority couldn’t help but share its self-deprecating point of view.