(Spec Work)

Many members of congress are overdue for retirement. The more people demand their resignation, the more stubborn they become.

We showed elderly politicians how much they’d enjoy a life out of the spotlight, and encouraged them to retire to the shade.

OOH

These installations will be placed on Capital Hill, where sleepy senators are most likely to see them.

The signage will direct the audience to nominate senators for retirement.

Those chosen will receive a retirement care package from Shadezilla, complete with beach gear and stock options to wean them off insider trading.

And if they won’t listen to us, maybe they’ll listen to Uncle Sam.

Art Director - Jasmine Paylor