Oral-B doesn't want to lecture you about flossing, they just want to get rid of the things stuck in your teeth.


Oral-B wants to evict irritating, even when that means buying extra ad space. 

Floss will lasso these irritating ads off of your screen

Oral-B gets rid of all things irritating, even if that's the person sitting next to you. 

Art Director: Na'im Carlyle

Co-Copywriter: Paul Malloy