At the start of my first job, I was faced with the challenge of controlling the spread of COVID-19 in New York. One of our solutions to that problem was to create a series of informative and funny videos that help people with the fatigue of keeping up with COVID-19 news. Big praise to Matt Richards, he knocked this one out of the park.
One of the most tragic things about the COVID-19 pandemic was the dramatic increase in overdoses from Fentanyl use. We decided to tackle this problem by showing opioid users how to be safe while using, instead of trying to convince them to quit during an extremely stressful time.
As winter approached and people were spending more time inside, we needed to remind people how to travel, worship, and celebrate safely during the holiday season.
With the inescapable presence of COVID-19, the 2020 flu season was the most dangerous one in recent memory. Instead of harping on health risks, we focused on what people care about even more, their families and livelihoods.