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Lego Homes
LEGO is extending its brand to the real estate market.
Using shipping containers, LEGO will produce customizable homes and continue its legacy of building.
Website
Direct Mail/Postcard
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Prospective home buyers will get the chance to spend the weekend in a LEGO Home, via a partnership with Airbnb.
This manifesto will appear in the container home that is available on Airbnb.
This welcome box will be waiting for new home owners when they first arrive at their new residence.
It features a welcome letter, a framed floor plan, a key, mailing envelopes, and a LEGO keychain.
Art Director: Na'im Carlyle
Co-Copywriter: Treanna Lawrence
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