Lego Homes

LEGO is extending its brand to the real estate market.

Using shipping containers, LEGO will produce customizable homes and continue its legacy of building. 

 

Website

Direct Mail/Postcard

lego home.jpg
legopost (1).jpg

Prospective home buyers will get the chance to spend the weekend in a LEGO Home, via a partnership with Airbnb.

airbnb.jpg

This manifesto will appear in the container home that is available on Airbnb.

manifesto.jpg

This welcome box will be waiting for new home owners when they first arrive at their new residence.

It features a welcome letter, a framed floor plan, a key, mailing envelopes, and a LEGO keychain.

IMG_4386 copy copy.jpg

Art Director: Na'im Carlyle

Co-Copywriter: Treanna Lawrence