Guitar Center
(Spec Work)
Music wouldn’t exist without people that dared to try. But that first try can be nerve-wracking.
By embracing the exhilarating nature of first tries, we showed future musicians that creating music is always worth it.
OOH
We invited new artists to take a leap and record their very first song.
After giving them the studio time and tools to do it, we pressed the results onto vinyl, imperfections and all.
It was endearing to the public, and it just so happened to rock.
Our artists soon learned that the risk was always worth it.
And that music will always will always accept those who dare to try.
Art Director - Jasmine Paylor